Marketplace

Shop the Culture

Discover HBCU-branded apparel, books, graduation gifts, and Black-owned businesses — all in one place. Every purchase supports the HBCU community.

HBCU Apparel

Rep Your School in Style

Shop HBCU-branded hoodies, tees, hats, and more — by school or general HBCU brand. Every item supports HBCU culture and Black-owned production.

Howard University Vintage Hoodie

Howard University Vintage Hoodie

$39.99 – $59.99

Howard University

Spelman College Fitted Cap

Spelman College Fitted Cap

$24.99 – $34.99

Spelman College

FAMU Rattlers Jersey

FAMU Rattlers Jersey

$44.99 – $64.99

Florida A&M University

Morehouse College Crewneck

Morehouse College Classic Crewneck

$34.99 – $54.99

Morehouse College

Hampton University Snapback

Hampton University Pirates Snapback

$27.99 – $37.99

Hampton University

Grambling State Varsity Jacket

Grambling State Tigers Varsity Jacket

$79.99 – $109.99

Grambling State University

NCCU Eagles T-Shirt

NCCU Eagles Classic T-Shirt

$22.99 – $32.99

NC Central University

TSU Tigers Hoodie

TSU Tigers Premium Hoodie

$42.99 – $62.99

Tennessee State University

Southern University Jaguars Tracksuit

Southern University Jaguars Tracksuit

$59.99 – $84.99

Southern University

Books & Merchandise

Knowledge, Culture & Collectibles

Curated HBCU books, educational resources, and branded collectibles written and created by HBCU scholars, alumni, and community leaders. Support Black authors and creators with every purchase.

The HBCU Experience book

The HBCU Experience: A Cultural History

Dr. Angela Davis-Williams

Book

$18.99 – $28.99

Morehouse Man book

Morehouse Man: Leadership & Legacy

Dr. Robert M. Franklin Jr.

Book

$16.99 – $24.99

FAMU Marching 100 Collectors Edition

FAMU Marching 100 Official Collectors Edition

FAMU Athletics & Heritage Collection

Collectible

$49.99 – $89.99

Spelman College Centennial Journal

Spelman College Centennial Journal

Spelman College Alumnae Association

Resource

$24.99 – $39.99

HBCU Branded Leather Notebook

HBCU Alumni Premium Leather Notebook

HBCU Now Merchandise

Collectible

$29.99 – $44.99

Howard University Pennant

Howard University Heritage Pennant

Howard University Bookstore

Collectible

$14.99 – $22.99

Graduation Gifts

Celebrate the Journey

School-specific keepsakes, custom frames, alumni jewelry, and class rings — curated gifts for HBCU graduates and the families who made it possible.

Howard University Custom Diploma Frame

Howard University Custom Diploma Frame

Gold-matted mahogany frame with the Howard University seal laser-engraved — a timeless keepsake for every Bison graduate. | Howard University | $89.99 – $149.99
Shop This Gift

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Black-Owned Business Directory

Support Black Business

Discover Black-owned businesses founded or led by HBCU alumni and community members. Filter by industry, location, or HBCU affiliation to find entrepreneurs in your area.

Listings are community-submitted and verified by the HBCU Now team.

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Mahogany Tech Solutions

Mahogany Tech Solutions

Founder: Marcus Williams — Morehouse '14

Technology

Atlanta, GA

Full-stack software development and IT consulting firm specializing in enterprise solutions for minority-owned businesses.

The Yard Kitchen & Bar

The Yard Kitchen & Bar

Founder: Jasmine Carter — Howard '11

Food & Beverage

Washington, D.C.

Southern-inspired cuisine and craft cocktails celebrating HBCU culture in the heart of D.C.'s Shaw neighborhood.

Royal Stitch Boutique

Royal Stitch Boutique

Founder: Amara Johnson — Spelman '16

Fashion

Charlotte, NC

Curated contemporary fashion for Black women, featuring emerging designers and HBCU-inspired collections.

Legacy Law Group

Legacy Law Group

Founder: Damon Reeves — FAMU '08

Legal

Tallahassee, FL

Civil rights, business law, and estate planning practice serving HBCU alumni and the broader Black community.

Elevation Media Co.

Elevation Media Co.

Founder: Tanya Brooks — Hampton '13

Media

Hampton, VA

Full-service digital content production company creating authentic stories that center Black excellence and HBCU culture.

Ascend Health Collective

Ascend Health Collective

Founder: Dr. Keisha Monroe — Meharry '07

Healthcare

Nashville, TN

Integrative health and wellness practice focused on culturally competent care for Black patients and HBCU communities.

Cornerstone Capital Advisors

Cornerstone Capital Advisors

Founder: Jerome Parker — Grambling '10

Finance

Baton Rouge, LA

Wealth management and investment advisory services helping Black families and HBCU alumni build generational wealth.

Pinnacle Realty Group

Pinnacle Realty Group

Founder: Sonia Marshall — TSU '05

Real Estate

Memphis, TN

Community-focused real estate brokerage helping first-generation homebuyers and HBCU alumni invest in Black neighborhoods.

Scholar's Edge Academy

Scholar's Edge Academy

Founder: Priya Okafor — NCCU '12

Education

Durham, NC

STEM-focused tutoring and college prep academy committed to guiding Black students toward HBCU pathways and beyond.

Own a Black-Owned Business?

List your business in the HBCU Now directory and connect with the HBCU community nationwide. Listings are free for HBCU alumni-owned businesses.

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